SQL Source Control can be used as the tool for implementing continuous integration of the database schema (using the command line tool for SQL Compare to compare the source control repository vs. the integration database).
However SQL Source Control will not be entirely useful in doing the same on the data side, as long as a WHERE clause cannot be assigned to the linking of static data (it is possible to assign one in the SQL Data Compare tool, but developers don't generally need access to that).
Including this feature will (in our case anyway) make it possible to go "full circle" in using RedGate tools for continuous integration of the database schema and data.
Example.: Only some reference data in a DocumentTemplate table needs to go into the integration database, not the 100.000 test data rows created by the developers.
Translating into, for example "WHERE DocumentType = 1" or something of that kind.